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Presenting India to the World with Export Promotion Councils

India has always been a country with people from different cultures and work backgrounds. There are a lot of products that have been launched by India. The Indian workforce is keen towards adopting and innovating. And these qualities are best portrayed to other countries with export promotions. You might be wondering what the export promotion council is. But you need not worry; the following article addresses all your queries.



An export promotion council is a government body that facilitates and promotes trade from India to other world countries. They aim to provide technical support, industry insights, solutions to transport problems, assistance, guidance, data, statistics, etc., to sellers, which motivates them to start exporting their products. Export promotion ensures that the MSMEs which have dreamt of reaching a broader customer base, or the large corporations who aim for FDIs and FIIs, fulfill their dream.


What is an export-promotion council is best explained when we say that these organizations act as fuel to the sellers’ minds and motivate them to pursue exports. There are different categories of products that Indian manufacturers produce and sell. That is why there are multiple promotion councils for each type. For instance, the council for leather exports promotes the sale of leather products, and the sports goods export promotion council encourages the sale of sports equipment and items.


Each promotion council is aimed to publicize different products, but the overall objective is the same. As you read further, you can better understand what functions an export promotion council plays in the success of exports and boost the economy.


  • The primary role that also defines what is an export promotion council is the help and guidance they offer to sellers to become exporters. They undertake various activities to make sure that the sellers understand the importance and start selling internationally.

  • For the successful initiation of exports, the government of India launches various schemes and incentives that are filled with benefits for exporters. The export promotion councils help the exporters to know them and avail of the advantages.

  • They collect information on all aspects related to exports and give them to the sellers to analyze. The data and statistics motivate the sellers to expand to new markets abroad.

  • They also strengthen the reactions by sending key delegations to other countries.

  • They act as a liaison between trade and all other parties associated with the business. These include banking and financial institutions, transportation, logistics, supply chain, government, political parties, etc.

  • The data they collect is also beneficial for the government to make policies and procedures. In short, they assist the government when formulating export and import policies.

  • They provide exporters with the knowledge of the latest technology, upgrade in the goods and service quality, standards of other countries, design improvement, innovation, invention, etc.


There have been numerous times when exporters took out great benefits from these EPCs. And now you also know what an export promotion council is. So do not hesitate to start an export business.



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